PERAN MNC GROUP SEBAGAI KONGLOMERASI MEDIA DALAM PILPRES 2024

Abstract

^{This research aims to understand the role of the MNC Group in shaping public opinion in the 2024 presidential election and understand the factors that influence the role of the MNC Group. The method used by researchers is a qualitative research method in the nature of library research. The research results show that the MNC Group as a media has quite a big role in mass media which will have an impact on society, especially during the presidential election. One of its roles is political reporting and media organizing presidential candidate debates. Then there are factors that influence the role of the MNC Group, including extensive media ownership, political ties with certain candidates or political parties, and the existence of editorial policies.}